Email Marketing Specialist
Email Marketing Specialist
Job Context
As an Email Marketer at Orbit Technology, you’ll get to showcase your expertise in developing our email campaign strategies and executing tactics that deliver persuasive messages to current and prospective customers.
To be successful as an email marketing specialist, you should demonstrate the ability to create accessible, engaging, and memorable texts. Ultimately, an outstanding email marketing specialist will remain abreast of technological developments that facilitate the dissemination and monitoring of campaign features.
Job Responsibilities
- Promote and share information, news, and offers about our company to people on our mailing list
- Research our customers’ lifecycles and how they interact with our brand to understand the best ways to reach them through email
- Use email marketing concepts and metrics to measure and optimize our email campaigns, to improve open rates, deliverability, click rates, and conversion rates, and to achieve specific business goals
- Conducting market research to better comprehend prevailing consumer behaviors.
- Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
- Monitoring and reporting on the utility of each campaign.
Requirements
- Bachelor’s degree in Marketing, Advertising/ Public Relations, Communications, or related field.
- Proven 3+ years of work experience with Email Marketing, Marketing Manager or a similar role in the Marketing Department.
- Working knowledge of advanced email and digital marketing trends.
- Experience with email automation tools(e.g. Active Campaign, Mailchimp, Drip, etc).
- Solid working knowledge on marketing communications includes advertising, promotions, sales, branding and online promotion.
- Great time-management, interpersonal and communication skills.
- Excellent written communication and copywriting skills
Job Location
- Remotely
Salary
- Negotiable
Compensation & Other Benefits
- Performance bonus
- Weekly 2 holidays
- Salary Review: Yearly
- Festival Bonus: 2 (Yearly)