PPC Expert
PPC Expert
Job Context
We are looking for a PPC (Pay per Click) Manager to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.
Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
Job Responsibilities
- Launching and optimizing PPC campaigns and ensure the ROI
- Monitoring budgets and overseeing search platform accounts
- Participate in forming effective paid search strategies
- Oversee accounts on search platforms (e.g. Google Ad Words, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends.
- Launch social media campaigns and ensure the ROI
Requirements
- Proven experience minimum 5 years or more as a PPC Manager or Digital Marketing Specialist.
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
Compensation & Other Benefits
- Performance bonus, Weekly 2 holidays
- Salary Review: Yearly
- Festival Bonus: 2 (Yearly)